If you have a blog you surely would want to have consistent increased traffic. Creating regular content is one sure way of generating traffic to the blog.
However, content creation usually never comes easy. Blogger burnout, distractions, lack of ideas, lack of creativity, etc, could result in you not creating content regularly.
One of the ways to actually create contents regularly is to make use of guest authors. These are simply other authors that contribute posts or contents to your blog. You can engage as much authors as you want to help provide regular contents to your blogs.
Many websites out there use guest bloggers or authors to improve add contents to their blogs. These include some of the top blogs.
Guest authors can help save your blog from dearth of contents, and they can also help increase profit for your blog. Ultimately, with increased traffic, you should expect more conversion and sales. Therefore, guest post is one way to make your blog successful.
Using the services of guest blogger is very important but there is need to be careful because it could be counterproductive. Yes, counterproductive in the sense that many guest bloggers churn out contents that are junk. These junk contents may turn off the search engines and visitors. So, it becomes critical to vet guest bloggers or authors before signing them up.
You may find it difficult to choose a guest author for your blog. However, there are some criteria you should stick with to access the best guest authors. One of these criteria is for you to choose a guest blogger based on his or her track record. Yes, the track record of a guest blogger or author can be used to give him or her go-ahead of creating and publishing contents on your blog.
To get the best guest posts from guest authors, you should checkout the following with regards to their track records.
- You must research to find out how in depth the guest blogger writes. Your research should checkout the quality of the content and quantity of the word count. Ensure you pick a guest author that writes engagingly with flawless grammatical and mechanical structures. He/she should be vast in a particular topic and should be able to appeal to the reader from the onset.
- You need to verify the link building strategy employed by the guest author and ensure he is not writing just to build spam links. From the onset, spam contents generate spam links; hence you should vet the guest author to ensure he is not linking out in his author bio to spam contents or websites.
Conclusively, checking out the track record of a guest author or guest blogger should as well include choosing a guest author who complies with the rules set for guest bloggers.