Experts engage in link building tactics that eschew black SEO techniques. They engage in white hat SEO and these involve the establishing of high-quality links. The good news is that the search engines use the quality link building as a major ranking factor for the websites.
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1- Guest Blogging
Guest blogging is a method of writing articles for blogs or websites to gain links. The strategy helps to achieve quality links especially if the host blog is very popular. This is what most blogging experts do.
Although guest blogging is recommended for link building, it must be applied systematically. Remember, this method can be used to grow your personal brand hence it becomes necessary to create and share quality contents in ways that will provide solutions to the readers. In other words, the goal of your guest blogging, as experts do, should be to provide a helpful, clear and informative content.
2 - Social Promotions
Authentic link building can be achieved if we get active on social media. Yes, the articles posted or created for your website should be promoted to all the social platforms you are active with. Thankfully, there are many websites or platforms out there from which contents can be shared, tweeted, distributed, mentioned, mentioned or talked about.
For heads up, ensure you post links and submit posts on social platforms like LinkedIn, Reddit, StumbleUpon, Facebook, Twitter, Google + and others. The important thing to note while doing these is not how long you stay on these networks but helpful the content you have shared is.
It would be easier to earn valuable links if you promote contents that good. Others will easily promote them if your content is good.
3 - Reach out to others for links
You can reach out for links when you ask people you mentioned in articles to link to you. Remember, this is not "begging for links" nor "trading links". It is simply messaging those you know about a post you have written and suggest if the piece could be helpful to their audience.
Many experts reach out to those they know in the industry and their names easily get bandied about. Although you can reach out for those experts you don't know but it’s more effective to reaching out and asking people or company you know for links.
A good example of how this can be done is to write a short message to ABC individual/company suggesting you mentioned him in a post or content you have created and shared. This can prick the interest of the person and an authentic link building relationship can be developed.
4 - Use infographics to build links
You should create infographics and start building links. This type of content is still very effective in building links. Neil Patel of Quicksprout agreed with this when he affirmed what Drew Hendricks of AudienceBloom clearly answered "infographic are still effective for link building".
Yes, with infographic one can still build authentic links. To achieve it, there is need to create and maintain valuable and helpful information as content.
Over the years, infographic has lost some of its appeal in link building but its still very effective in helping marketers gain some links.
5 - Personal Brand Growth
Authentic backlinks are natural backlinks. These can be earned when there is a growth in your personal brand. It is a slow and steady way of gaining authentic back links but it sure works.
Growing personal brand for backlinks means you need to build valuable product/service, connect with mentors, get press release coverage, do guest blogging, speak at conferences, do outreach, and help others, etc. These actions simply means you can promote your brand and let it trend. It becomes easier for you to get noticed and earn large numbers of backlinks.
Conclusively, authentic link building is not wished for but earned. You can apply the above strategies to increase you site rankings in the search engines. The most interesting thing to note is that these methods facilitate safe link building.